Sillyszn
Branding. Is. Everything. Sillyszn is a new business that is helping grow nightlife in Sydney. Chair and Desk has been helping them develop their brand identity, along with that comes designing their content, apparel as well as building their website ready for them to launch their products to.
Make it stand out.
The philosophy here was to make it stand out. Use bright colours, try out different/non-traditional forms of media presentation and to make it recognisable to the point where people don’t second guess the brand
Consistency. Consistency. Content
These days for a business to grow they need both good products and good content. Chair and Desk creates content weekly for Sillyszn. The design is driven on engagement/returning viewers. Over the past months, we have tried forming habits for Sillyszn’s followers, this allows their supporters to know when new content is coming, building up anticipation for when it is finally launched. Using this technique their social media presence has grown 4790%